A curl-first approach, not a straight-hair routine
Red Market styles curls as their own discipline. The salon is a French color house led by owner Reynald Ricard, and its curl work uses the Davines LOVE Curl collection — sustainably sourced, deeply hydrating formulas made for naturally curly and textured hair, not straight-hair product repurposed on a curve.
Curly hair needs hydration and definition before it needs heat. The LOVE Curl ritual conditions the curl, minimizes frizz and improves elasticity so the curl holds its shape rather than puffing out — whether you wear it natural, diffused or blown out.
Styling that respects the curl pattern
A curl routine lives or dies on product and technique. The Davines LOVE Curl Styling service hydrates the hair, defines each curl and cuts the frizz, and it works with the existing curl pattern instead of fighting it with a flat iron.
Curly guests also come here for color. Hand-painted balayage, gloss and dimensional color all read beautifully on curl, because freehand placement follows the shape of the hair rather than laying color down in straight foil rows. Every color service opens with a complimentary consultation.
What curl styling costs
Davines LOVE Curl Styling is $70 — a styling service for naturally curly and textured hair: deep hydration, curl definition and frizz control using the LOVE Curl collection. The salon is on the second floor at 13 East 13th Street, just off Union Square, and booking is online.
Good to know
Frequently asked
How much is curly hair styling in NYC?
Davines LOVE Curl Styling at Red Market is $70. It hydrates, defines and de-frizzes naturally curly and textured hair using the Davines LOVE Curl collection. The salon is at 13 East 13th Street, Floor 2, New York, NY 10003.
What products do you use on curly hair?
We build curl routines on the Davines LOVE Curl collection — sustainably sourced, hydrating formulas made specifically for naturally curly and textured hair. Curl definition and frizz control are the goal, rather than forcing the hair straight.
Does balayage work on curly hair?
Yes. Hand-painted balayage reads beautifully on curl because the color is placed freehand to follow the shape of the hair, not laid down in straight foil rows. Every color service at Red Market starts with a complimentary consultation.